Have you ever wondered why some websites are ranked higher than yours yet you feature the same content? Although the content quality could be the same yet the search engine results pages give your competitor a higher place than yours.
One of the determinants is the number of natural links originating from other relevant websites.
Assuming other factors to be constant, the more of those links a site has, the higher it’s placed by Google search.
And that brings us to two types of backlinks;
• Do Follow links
• Nofollow links
A full understanding of the search engine optimization wouldn’t be complete without analyzing these two backlink types. By so doing you’ll be able to understand their use and the impacts each bear in the search engine page ranking.
Let’s go through the simplest way that you can understand their differences.
Do Follow Links
In light of Google search engines, the more natural links point to a site, the more important the site is. These incoming links from other sites, that add the credibility (commonly called link juice) of the site pointed to and thus increases its higher page rank chance is termed as do follow links.
Follow links are like highways or signposts that point to the site visitors and search engines to the next site. The site pointed to could be giving a deeper analysis of the subject in question.
On the other hand, incoming links to a webpage that neither passes over the link juice nor affects its page ranking are termed as no follow links. Although such connections lead browsers to another site, they are generally ignored by search engine crawlers.
Some website owners after having realized the weight of natural links in achieving a higher page rank misuse the strategy. For example, you can find many spam links in comments at the footage of a page. That’s where the no follow link tagging comes in.
So how can you identify the link type?
Just right click on the page with the link. Then access the page source by clicking on the ‘source element’. Next, open the search box. In the search write ‘follow’ and enter. If the HTML tag rel=”nofollow” appears, then it’s a nofollow link.
Such connections allow one to link his webpage to another site for a deeper explanation of a subject. Thus the page linked to must provide valuable content. By so doing it gains popularity and credibility. However, spam links are easily detected by crawl engines and even punishable
Nofollow connections allow a webmaster to filter out spam links from genuine ones at the comments section. At the same time, it finds application when you harbor advertisements, paid links or affiliate links that you don’t wish to pass over the link juice to.
By now you should have realized that the two types of links have tangible uses. Although no follow tags don’t help in ranking a page higher they can help to channel traffic to your site. But for the best SEO targeting higher page ranking, go for the follow links. You should strike a good balance between the two when mapping out your digital content strategies. Remember the best technique to get natural links is having high-quality content in your site. In addition, you can also identify a high ranking relevant site and guest blog.