Are you afraid of failing with your niche sites? Most likely you are.
Failure is only a stepping stone to Success.
Let’s be honest:
All internet marketers worry about niche site failure. It’s a silent motivation killer which doesn’t help at all.
But do you know how to avoid failure with your niche site?
If you’re thinking work harder, well, then you’re almost right.
How about work smarter?
I’d rather help you work smarter and learn how not to fail with your niche site than work harder on the same process which might lead you to failure even before you know it.
Stay tuned because, in this post, you will find 11 most common reasons why newbie internet marketers fail with their niche sites and how to avoid them.
Here is a quick video highlighting 5 of the 11 niche sites’ failure reasons. Watch it, before you read the rest of this post.
Reason #1: No Quality Preparation
If you didn’t create a plan to follow, then you’re most likely to be all over the place. Preparation is one of the most important things you can do, no matter what.
When you aren’t sure of the way you will do things such as provide quality content that will help readers, yet will convert well – then you might end up in the trouble.
Preparing yourself for every niche site related task is something you should start practicing. Not only it will make your work easier, yet it is a crucial thing to do. Therefore, it’s the #1 reason why new niche sites fail.
Anything you do, whether it’s content creation, niche research, competitor analysis or acquiring backlinks, it’s important to stay prepared and have a plan.
You will see a boost in your productivity as well as in your efficiency.
Tracking your tasks as points is a great way to start.
Reason #2: Lack of Knowledge
While it might seem easy to create a website that will generate you some money, there’s a lot more to think about even before you create the site.
Niche selection is one of the most important parts. If you get it right, you have a better chance of success and meeting your goals. But if you get it wrong, you will have to work twice harder to achieve your goals and see some decent progress and success.
Driving traffic, researching keywords and optimizing content to gain exposure on search engines are just some of the things you should learn before starting your site.
It might be simple to understand the process of using the site in order to generate money. On the other hand, this process is full of the little things that matter the most.
Creating a website is easy. Driving traffic that will find your content helpful and will convert is harder. If you don’t constantly learn new things, you will find yourself after a month or two facing the mistakes you did in the past.
Obviously, that’s not an ideal situation and you’d want to stay away from it. There is a number of ways and credible sources to learn from which specialize in niche sites. Use them to your advantage.
Reason #3: Weak Content Writing Skills
Most newbie marketers don’t find themselves ready to write their own content, even though they know the niche very well.
Therefore, they tend to hire freelance content writers to do their work. While this isn’t a bad idea, it can lead to bad results if you aren’t careful.
It’s important to write content that is helpful and beneficial to the users. At the same time, your content should be easy to read, engage the users, and still convert. While it might seem like a mission impossible – it’s not.
You will have to practice and learn how to write content for niche sites. If you outsource content writing, make sure you find freelancers who are familiar with the niche and know what they’re doing.
Reason #4: Not Thinking Long-Term
The idea of an affiliate site that generates money is great. However, you should put yourself in a long-term mindset.
If you think passive income is an easy way to generate money, you’re wrong. The passive way is even harder than an active way. You’ll spend months of your time working on your site even before earning your first dollar.
But if you stay dedicated, it’ll all pay off. Work as hard as you want, but don’t expect quick results, especially with the niche sites.
It takes time before earning a decent amount of money. Therefore, the sooner you put yourself in the right long-term mindset, the more efficient you will be to your site.
Being greedy and taking short-term opportunities without thinking about long-term ones is something you shouldn’t do. Patience is the key. You either have it, or you don’t – but you control yourself, so you have to take care of it without giving up too soon.
If you give up too soon, you’ll most likely regret it after a year passes by.
Reason #5: Weak Social Media Presence
Organic exposure is one of the best ways to get free traffic who is already interested in something you offer. But you shouldn’t fully rely on organic traffic and search engines.
Social media is a great way to get even more exposure and even gain followers who will always come back and read your new posts. It’s even better for your SEO, as it can help you even improve your organic exposure.
However, it can be a slow and hard way, but that doesn’t mean you shouldn’t do it. In the worst-case scenario, if something happens to your rankings, you will still have your presence on social media with your loyal followers.
There are many social platforms which are powerful if you use them in the right way.
Reason #6: No Link Building Strategy
Quality content is very important, but not everything is about the content. No matter how good your content is, without proper link building, your content won’t be able to reach its potential among the search engines.
It might eventually reach its potential, but that might take a year or two before it happens. On the other hand, white-hat link building is necessary and you shouldn’t ignore it.
Many novice internet marketers aren’t aware of how powerful link building is. It’s even considered to be more important than content when it comes to ranking in search engines.
Just think of link building as a strategy that goes well together with the quality content. You shouldn’t avoid it, and you better start working on it – if you haven’t yet.
Links might be hard to acquire and it’s a dull and time-consuming task, but it’s very beneficial to your site. Your site deserves it and you’re the one who should provide it.
Reason #7: No E-mail List
Most newbie internet marketers focus on delivering quality content that will bring good results. But if you’re successful with your content and link building, and you aren’t trying to convert your visitors into followers – you might be losing big time.
Your content can be better than anyone’s, but if you aren’t working extra hard to make visitors stick around your site to gain even more knowledge or help – you’re wasting your traffic.
Traffic comes and goes, but you’re the one who should do something to make the most of it.
Offering a freebie is the best way to acquire a visitor’s email. Having a list full of visitors who know what you’re about will most likely follow your new posts and read your offers – instead of ignoring the emails.
Your email subscribers can be considered to be warm leads, and having the following is very beneficial. Work on your email list by offering something that can help solve your readers’ biggest problem. Think about it and find out what is it.
It’s something you shouldn’t avoid for long-term success.
Reason #8: Not Thinking About Branding
If you’re thinking about your niche sites as a one-time quick stop for information – you’re doing it wrong.
Who said your niche site can’t be a personal brand? Better yet, your niche site should become a brand. You’re probably reading and following a number of blogs. Why are you going back?
I’ll tell you why. They present themselves as a brand and authority and they’re full of credible and helpful content that makes them the number one source of information.
You should consider your niche site as a business and not a hobby. Move away from a short-term image and think about your niche site as a long-term brand. Work on your brand by improving everything about your niche site.
And when I say everything, I mean it. Improve everything from content credibility, social media presence, connection with your readers, and anything else to make your niche site a credible brand.
After all, niche sites won’t be successful if people don’t trust it and take it seriously.
Reason #9: You Don’t Solve Problems
Most newbie marketers get into niche sites only to create an average content that is everything but not helpful.
If you aren’t building your brand and online presence by helping people solve problems in a niche you know very well – you won’t have any long-term success.
People visit you to learn and find answers to their questions and problems. If you can help them out, and even over-deliver with the information and problem-solving content – you’ll succeed.
Think about your visitors and analyze them. Who are they, where do they come from, what are they searching for, how can you help them even further? These are just some of the questions you should ask yourself constantly in order to improve the vital things.
Don’t focus on making money, focus on the people. Don’t be just another niche site full of review posts that don’t provide actual help at all. Focus on people and their needs, and the rest will follow.
Reason #10: You’re Not Consistent
Don’t think about your niche site as a hobby. It doesn’t matter if it’s your side hustle. Treat it as a business, and think about yourself as a brand.
Set goals and work hard on them. If you have no clear goals and plans, you’re most likely to give up too quickly.
Your niche site won’t attract visitors and start earning you money in a few weeks, or even a few months. It can take even half a year until you see some spike in traffic and maybe the first dollar.
Niche sites are something you have to nurture constantly so they can keep growing. Think of them as farming. You plan the seeds and nurture them yet to have eatables months after you’ve planted the seeds.
Nothing happens overnight, and no success is made overnight. Don’t give up, work hard on it, and it will pay off even before you know it.
Reason #11: Analysis Paralysis
If you don’t know what analysis paralysis is, there’s a high chance you’re doing it. The easiest way to describe it is the following:
Analyzing the little to no data right from the start of your niche site is considered to be analysis paralysis.
Such action will just take your time, make you lose focus from important tasks, lose motivation, and even break your head thinking your niche site isn’t doing well.
I’m not saying to avoid creating analytic profiles for your site. But don’t bother even looking at your analytics until the site starts getting regular traffic.
If there’s no regular traffic, you can’t tell for sure what’s working well and what’s not working at all. Don’t trap yourself in the analysis paralysis which usually leads to quitting too early or loss of motivation.
Focus on building your presence and a brand by helping people, everything else will follow.
Avoid Niche Sites Failure
Nothing is set in stone. Of course, there are some crucial things you should consider even before creating your first niche site.
But other than that, everything else is flexible and you can see what works and what doesn’t along the way.
One of the most important things is the plan you should constantly update with the tasks.
It might seem simple, but there are many factors involved in that matter.