The Definitive Guide to Influencer Marketing

Nothing beats a blog that has the support of social media influencers. Period.

Think about it:

What better way to get your content exposed to giant audiences without lots of effort?

Sadly, most people don’t know how to earn that support. You follow them on social networks, comment on their blogs and even reach out to them to ask for a social share. However, influencers never respond.

Why? The answer, which may seem obvious, is that you don’t have a good strategy. That’s why I decided to create this helpful resource for you.

Basically, I put together the BEST information ever published about this topic in one place. In each chapter, you’ll find my “treasure chest” of information, guides, resources, and tools that will help you get more social shares and engagement from your influencers.

Chapter #1: Fundamentals of Influencer Marketing

Fundamentals are the most important part of anything you want to learn. Techniques, strategies, and tactics change over time, but principles and fundamentals remain constant. That’s why I decided to start with the basics and show you what influencer marketing really is and how to use it properly.

Here are some guides and resources that will help you learn the basics:

  • Influencer Marketing – What it is, and Why YOU Need to be Doing it
  • Breaking from Tradition: The Four Ms of Influence Marketing
  • 8 Things You Need to Know About Influencer Marketing

Chapter # 2: Advanced Techniques to Find Social Media Influencers

If you don’t know who your influencers are, it will be impossible for you to do everything else. But don’t worry, the following guides will help you do it with ease. You’ll learn how to find and engage your influencers with top-notch techniques and strategies.

  • How To Engage And Create A Lasting Relationship With Social Media Influencers
  • 9 Tools to Discover Influencers in Your Industry
  • How to Find Influencers Who Already Want to Share and Link to Your Content
  • How to Find Influential People With Social Media
  • How to Define, Identify and Engage Social Media Influencers For Your Brand

Chapter # 3: How to Develop a Strategy That Gives You Results

As with anything in marketing, you need to develop a strategy. That way, you’ll be able to be organized and follow a process that always gives you results. Here are some resources that will help you develop an influencer marketing strategy from scratch.

  • A Framework for Influencer Marketing
  • The Complete Guide to Influencer Marketing: Strategies, Templates & Tools
  • How to attract and engage your key influencers

Chapter # 4: How to Find Influencer-Friendly Topics

Influencers will be more likely to share, comment, and link to your content if you talk about topics that interest them. However, most people skip this step and go straight to the creation part. But not you. You’re smarter.

The guides below will walk you through the process of finding viral content ideas that will grab the attention of influencers.

  • How to Generate Content Ideas Using Buzzsumo (and APIs)
  • How to Find Awesome Trending Content in Your Niche
  • 3 Tools I Use To Generate Awesome Content Ideas
  • Creating Viral Content? The Secret is Get Contagious…

Chapter # 5: How to Create Content That Entices Influencers to Share

It’s not a secret that some types of content perform better than others, and when it comes to attracting big names, there are specific content frameworks you can use. Here are the best techniques to develop content that your influencers will love:

  • How to Leverage Crowdsourced Content to Exponentially Grow Your Audience
  • SEO Guide to Creating Viral Linkbait and Infographics
  • The Marketer’s Ultimate Guide to Link Bait
  • A Guide To Producing Effective Egobait
  • 28 Experts Reveal Their Best 3 Tips For Awesome Content Creation

Chapter # 6: How to Implement Powerful Outreaching Campaigns

Outreaching is one of the most important steps in your strategy. However, there are some rules and principles you need to learn if you don’t want to wind up in the spam folder of your targets.

The resources below will show you everything from the psychological triggers that make emails powerful to the structure of a perfect email and how to develop an effective outreach campaign.

  • 15 Experts on How They Develop an Outreach Strategy
  • How to Get More Results Out of Your Influencer Outreach
  • Why Online Influencer Outreach is Overrated and How to Fix It
  • How to Build an Outreach Strategy to Earn More Social Shares
  • How to Email Busy People

Chapter # 7: Influencer Marketing Tools for Smart People

Marketers love tools for a good reason: tools make our lives easier. Now, what if you combine a good strategy with the right tools? That’s when you can leverage an incredible power that will save you time and money.

  • Well, I decided to show you the best influencer marketing tools, but also some proven strategies to get the most out of them:
  • 6 Essential Twitter Tools to Find and Connect With Influencers
  • How to Find Influencers for Your Brand on Klout
  • Quick & Effective Outreach with Buzzstream
  • Targeting Mid-Level Influencers with FollowerWonk and BuzzStream

Chapter # 8: Mind-Blowing Resources and Guides

While I was researching this post I found some incredible resources, but I didn’t find a specific chapter in which to place them, so I decided to list them here.

  • The Definitive Guide to Influencer Targeting
  • How to Rank #1 on Google with Expert Roundups
  • Customer & Influencer Research in Social Media

Chapter # 9: Amazing Case Studies

I love case studies because they show you exactly what’s working in your space and guide you step-by-step through the processes other people used to get awesome results. Here are the best influencer marketing case studies ever published (the first one will blow your mind).

  • How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours
  • Case Study: 30% Conversion Rate Using Influencer Marketing
  • The 4 Best Influencer Marketing Studies of 2015 (So Far)

Finally:

I truly believe that you enjoyed this awesome guide. I plan on converting it in a sempiternal resource for everyone who wants to build a stronger relationship with influencers. If you think that you have a piece that would fit well in one of the chapters above, please leave a comment and let me know.

Remember, if you found value in this guide, please share it with your friends on social media.

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